Doing good while reading good — join the Nonprofit Good News-Letter.

You need a better strategy. Here's what that actually means.

You'll be hearing from me over the next couple of weeks with some thoughts on what strategic planning actually looks like when you're running a real organization. In the meantime, here's what I've already written on the subject.

Most strategic plans fail because they were never designed for how nonprofits actually work.

I've reviewed hundreds of nonprofit strategic planning documents over the years. The majority share the same problem: they were written to satisfy the board, not to guide the organization. They sit in a binder (or a shared drive nobody opens) and have no connection to the decisions that get made on a Tuesday afternoon when a new crisis lands on your desk.

The organizations that use strategy well do something different. They plan lean — shorter time horizons, fewer priorities, more flexibility. They build in regular checkpoints instead of annual retreats. And they treat strategy as a decision-making tool, not a document.

This is one of the areas I've written about most, because I believe it's where the biggest leverage exists for small and medium-sized nonprofits. Get this right and almost everything else — fundraising, board engagement, staffing — gets easier.

Where to start

If you're rethinking your approach to strategic planning, start with the first two. If you're dealing with a specific strategic challenge, scan the rest for the one that fits.

Lean strategic planning is a core service at Risk Alternatives. If you're interested in working through strategic planning with hands-on support, that's something I do directly with nonprofit leadership teams. Reach out and we can talk about whether it's a fit.

Keep Going

Strategic thinking every week in Nonprofit Good News Premium.

Stories of nonprofits getting strategy right, plus practical tools — alongside fundraising wins, board exercises, AI prompts, and operational quick hits. About five minutes every Monday morning.

See What's Inside NGN Premium

$15/month · Cancel anytime · 20% of net profits go to a nonprofit partner