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NGN has helped me put our nonprofit in a broader context. It also offers helpful tools for planning, strategy and collaboration.
Doing good while reading good — join the Nonprofit Good News-Letter.
A 5-MINUTE MONDAY BRIEFING
Real wins, reusable tools, and AI prompts you can use this week. Built for nonprofit Executive Directors and CEOs. First month free.
$15/month after your free month · Credit card required to start · Cancel anytime before day 30
5 min
Average reading time. Built for busy EDs and CEOs.
150+
Wins, tools, and AI prompts provided so far. More each issue.
20%
Of net profits to a featured nonprofit each month.
Paste this prompt into Claude or ChatGPT, drop in your website URL, and you'll get a two-tier list of 20–30 high-profile names — local and national — who are authentically aligned with your mission, plus three collaboration ideas you could pursue this quarter.
You are an expert in influencer strategy and nonprofit communications. Identify "shoot-for-the-moon" influencers — high-profile individuals who could authentically amplify the nonprofit's work.
Nonprofit website: [insert full URL]
Step 1. Analyze the nonprofit's website. Identify its mission, programs, tone, key messages, target audiences, and cause areas.
Step 2. Identify two tiers of potential influencers (celebrities, thought leaders, journalists, public figures, or organizational accounts) authentically aligned with the mission, even if hard to reach:
- 10–15 local
- 10–15 regional or national
For each influencer, provide:
- Name and title or role
- Why they're a good fit (alignment with mission, values, or demonstrated interest)
- Platform strength (social media, books, policy, etc.)
- Authenticity signal (how their voice or work aligns with the nonprofit's tone)
- Example of relevant action, quote, or campaign, if available
- Contact path (direct, or who to reach to reach them)
Step 3. Suggest three realistic collaboration ideas that inspire both aspiration AND credibility (podcast feature, joint video, testimonial, op-ed, challenge campaign, etc.).
Output format: Table of influencers, followed by collaboration ideas.
If the website is unclear about mission or values: infer from context and state your assumptions.
Priority: Pick influencers whose involvement enhances credibility, authenticity, and aspirational reach — not just visibility.
Why it matters: The list is the start, not the campaign. Two or three authentic alignments turn into real conversations worth more than a viral post.
Anyone who walks in pays full price, partial price, or trades volunteer time for a meal. Customers who pay full subsidize those who can't. The model serves people food banks miss while keeping the lights on through customer flow, not donor mood.
The replicable move: Tiered pricing turns an access program from a charity ask into a community transaction. The pattern adapts to daycare, mental-health drop-in services, after-school programs, and more.
Pull a list of donors who gave in the last 24–36 months but not in the last 12. Block two days. Day one: personal email from the ED, two paragraphs, no ask — just "here's what we did with your last gift, here's what we're working on now." Day two: one phone call to anyone who replied. Don't pitch on the call. Listen. Half will reactivate without being asked.
Why it matters: Lapsed donors are the highest-conversion population most nonprofits ignore. They already gave, they already believed, they just stopped hearing from you.
Instead of a one-way executive report, flip the script and invite board members to interview you. Set aside about 10 minutes for an unscripted conversation where directors can ask, "What keeps you up at night?" or "What upcoming challenge or opportunity should we be focusing on?" This candid dialogue often proves more enlightening than a formal report.
Why it matters: Your directors learn what's actually on your plate. You learn what they're worried about. The next board meeting is sharper for it.
OUR GIVING PLEDGE
Every month, 20% of Nonprofit Good News Premium's net profits go to a featured nonprofit partner — announced in every issue. Our current partner is Rooted, a Madison, Wisconsin nonprofit working on community-led food system initiatives.
"Doing good while reading good."
20%
of net profits, every month
Your subscription doesn't just inform you — it funds the sector you care about. Every month, we pay part of it forward.
What Readers Say
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NGN has helped me put our nonprofit in a broader context. It also offers helpful tools for planning, strategy and collaboration.
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I'm loving your newsletter! It makes Monday something to look forward to!
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Your newsletter is really helping our nonprofit connect the dots. That's so important in today's environment.
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Sign up and listen to Ted, he knows what he's talking about!
Common Questions
A weekly five-minute briefing delivered every Monday. Real wins from real nonprofits, reusable tools, AI prompts, and one move you can use this week. Curated by Ted Bilich — founder of Risk Alternatives and author of Managing Your Nonprofit for Resilience.
Your card is charged $15/month on day 31. Cancel before day 31 and you pay nothing. Cancel anytime after — no fees, no penalties.
Yes. Cancel anytime from your account page. Subscription is managed securely through Kit. No penalties, no fees, no friction.
Nonprofit Executive Directors and CEOs — at any scale. Whether you lead a small community organization or a large national institution, NGN Premium is curated for leaders who set strategy, juggle priorities, and need actionable signal in five minutes.
Most nonprofit newsletters tell you what's wrong. NGN Premium shows you what's working — and gives you the tools to copy it. Plus, your subscription funds a featured nonprofit every month.
Each issue names the current partner — right now Rooted, a Madison, Wisconsin nonprofit working on community-led food system initiatives.
ONE LAST THING
Five minutes next Monday — and moves you can use each week. Built for nonprofit Executive Directors and CEOs.
$15/month after your free month · Credit card required to start · Cancel anytime before day 30