Nonprofits Should Follow Rushworth Kidder’s Ethics Advice

Explore how nonprofits can benefit from Rushworth Kidder’s ethical framework in this insightful blog post. Learn the distinction between "right vs. wrong" and "right vs. right" conflicts and how nonprofits can navigate complex ethical dilemmas. Discover practical examples and the importance of Kidder’s writing in fostering ethical awareness, decision-making, dialogue, and leadership within nonprofit organizations.

Ted Bilich

Rushworth Kidder was a significant figure in the field of ethics, and his writing on "right vs. wrong" versus "right vs. right" conflicts is particularly influential for nonprofits. Kidder's book, How Good People Make Tough Choices (Revs. ed. 2009), provides a nuanced understanding of ethical dilemmas that move beyond simplistic moral on/off switches, offering a more comprehensive framework for navigating the complex ethical issues that nonprofits often face.

Most “Ethical” Conflicts Are Not Conflicts – Right vs. Wrong Conflicts

Much of what we call “ethics” is really a matter of “morals.” Right vs. wrong conflicts are straightforward moral temptations, where the choice is between a clearly ethical option and an unethical one. While often featured in traditional ethical training, they are in fact characterized by the presence of clear, universally accepted moral principles. Examples include:

  • Honesty versus dishonesty
  • Integrity versus corruption
  • Fairness versus injustice

In these cases, the correct ethical choice is usually apparent, as one option aligns with established moral norms and societal laws, while the other clearly violates them. Kidder emphasizes that while these conflicts are important to recognize and address, they do not encompass the full spectrum of ethical decision-making challenges.

Most of the “ethical” issues nonprofits face are mere moral temptations. This doesn’t mean they are easy to resolve in practice, but the analysis is straightforward. Consider the following:

Scenario 1: Misallocation of Funds

Situation: Jane, a financial officer at a nonprofit focused on providing educational resources to underprivileged children, discovers a significant surplus in the year's budget due to an unexpected grant. Her supervisor suggests using part of this surplus to upgrade the office space, arguing that a more comfortable work environment could enhance staff productivity. But Jane knows the surplus is intended for program expansion and supporting more children.

Moral Temptation: Jane must decide between reallocating funds for office improvements (wrong), which benefits the staff but deviates from the grant's purpose, or ensuring all surplus funds go directly towards expanding educational programs (right), aligning with the nonprofit's mission and the grant's intent.

Scenario 2: Donor Manipulation

Situation: Tom, a development officer at a nonprofit supporting environmental conservation, is under pressure to meet fundraising targets. He realizes that by slightly exaggerating the impact of their current projects, he could secure a substantial donation from a wealthy donor who is eager to see quick and visible results.

Moral Temptation: Tom must choose between misleading the donor with inflated success stories (wrong), which might result in immediate funding but damages trust and integrity or presenting an honest assessment of their projects (right), maintaining transparency and ethical standards even if it risks losing the donation.

Scenario 3: Favoritism in Hiring

Situation: Lisa is the Human Resources Manager at a nonprofit organization that provides job training and placement services for individuals facing significant barriers to employment. The nonprofit recently received a generous grant specifically to fund training programs for veterans. During the application process, Lisa comes across an application from John, a highly qualified candidate who is not a veteran but has a compelling story and strong qualifications. Lisa's supervisor suggests bending the rules and including John in the program, arguing that his success story could be a great marketing asset for future funding and visibility of the nonprofit.

Moral Temptation: Lisa is tempted to include John in the program because of the potential benefits his success story could bring to the organization. This decision could improve the nonprofit's visibility and future funding opportunities, which would indirectly benefit many more people in the long run. However, this action would be unjust to the veterans who the grant was intended to help.

Ethical Dilemmas - Right vs. Right Conflicts

Right vs. right conflicts are more complex and represent situations where two or more ethical principles come into conflict with one another. “They are genuine dilemmas precisely because each side is firmly rooted in one of our basic, core values.” Kidder identified these conflicts as central to understanding and resolving ethical issues in a nuanced manner. Common examples (or “models, patterns, or paradigms, to quote Kidder) include:

  • Truth versus loyalty
  • Individual rights versus community welfare
  • Short-term benefits versus long-term consequences
  • Justice versus mercy

In these scenarios, there is no clear "wrong" choice; rather, the challenge lies in determining which ethical principle takes precedence. This requires a deeper level of ethical reasoning and reflection, as decision-makers must balance competing values and consider the broader implications of their choices.

Here are examples of each of the paradigm cases of right vs. right conflicts:

Scenario 1: Truth vs. Loyalty

Situation: Maria, a communications director at a nonprofit focused on mental health awareness, discovers that the CEO, a close friend, has exaggerated some success metrics in their annual report to make the organization appear more effective to donors.

Conflict: Maria must decide between being truthful and correcting the report (right), upholding the nonprofit's commitment to transparency, or staying loyal to her friend and boss by not revealing the exaggeration (right), which could protect the CEO's reputation and potentially maintain donor trust. (Note that the CEO committed a right vs. wrong conflict in exaggerating the nonprofit’s success.)

Scenario 2: Individual vs. Community

Situation: David, a case manager at a nonprofit providing support to homeless individuals, encounters a homeless woman with a severe mental health issue. She refuses to go to a shelter, preferring to stay on the streets. The community has been complaining about the increasing number of homeless people in the area and demanding action.

Conflict: David must choose between respecting the woman's right to autonomy and self-determination (right) and prioritizing the community's safety and well-being by persuading or even compelling her to seek shelter (right).

Scenario 3: Short-term vs. Long-term

Situation: Lisa, the executive director of a nonprofit working on climate change advocacy, receives an offer for a large donation from a company known for its environmental controversies. The funds could immediately support a critical campaign and provide resources for immediate impact.

Conflict: Lisa must decide between accepting the donation for the short-term benefit of the campaign (right), which could provide immediate relief and resources, or rejecting the donation to avoid compromising the nonprofit's long-term credibility and values (right), maintaining a principled stance against the company's practices.

Scenario 4: Justice vs. Mercy

Situation: John, a program director at a nonprofit focused on criminal justice reform, discovers that one of his employees, who has been instrumental in their success, was previously involved in a minor criminal offense that was not disclosed during the hiring process. This employee has since shown remarkable dedication and reform.

Conflict: John must choose between upholding justice by taking disciplinary action for the nondisclosure (right), which maintains organizational integrity and fairness, or showing mercy by allowing the employee to stay on due to their demonstrated reform and valuable contributions (right).

Importance of Kidder's Writing When Nonprofits Address Ethics

Kidder's exploration of these two types of conflicts is important for several reasons:

  1. Encourages Ethical Awareness: By distinguishing between right vs. wrong and right vs. right conflicts, Kidder encourages individuals and organizations to develop a more sophisticated ethical awareness. This distinction helps people recognize that not all ethical dilemmas are clear-cut and that many require careful consideration of multiple values. On the other hand, it emphasizes the obvious notion that many “ethics” issues are not about that at all.
  2. Promotes Ethical Decision-Making: Understanding right vs. right conflicts fosters better decision-making skills. It equips individuals with the tools to navigate complex situations where moral principles clash, helping them to make more informed and balanced choices.
  3. Enhances Ethical Dialogue: Kidder’s framework promotes open and meaningful dialogue about ethics. It acknowledges the legitimacy of different perspectives and values, encouraging respectful discussions and collaborative problem-solving in ethical matters.
  4. Builds Organizational Integrity: For organizations, recognizing and addressing right vs. right conflicts is crucial for maintaining integrity and trust. It enables organizations to create ethical policies and practices that consider diverse stakeholder interests and foster a culture of ethical responsibility.
  5. Develops Ethical Leadership: Kidder’s work is particularly valuable for leaders, as it highlights the importance of ethical reflection and judgment. Leaders who can navigate right vs. right conflicts effectively are better equipped to guide their organizations through ethical challenges and to inspire trust and respect among their teams.

How To Apply Kidder’s Writing in Your Nonprofit

In practice, Kidder's approach involves several steps:

  1. Identify the Conflict: Clearly define the ethical dilemma and distinguish whether it is a right vs. wrong or right vs. right conflict.
  2. Consider the Options: Analyze the potential choices and the ethical principles involved in each option.
  3. Evaluate the Consequences: Assess the short-term and long-term implications of each choice, considering how they affect all stakeholders.
  4. Make a Decision: Choose the option that best aligns with the most important ethical principles in the given context.
  5. Reflect and Learn: After the decision, reflect on the process and outcomes to learn and improve future ethical decision-making.

Kidder's writing on right vs. wrong versus right vs. right conflicts thus provides a crucial framework for understanding and resolving ethical dilemmas for nonprofits, promoting a deeper, more reflective approach to ethics that is essential in both personal and professional contexts.

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