Thanks, Gregg Fraley, for providing an important lesson:  improv can be used for serious business generation. The question, which I’m sure Gregg can answer, is how to get businesses to take such exercises seriously (and, I suppose, not). I’d be very interested in how he makes this connection with a potential client.

The broader issue is that creativity and idea generation often, and perhaps necessarily, flow from disinhibition. Are you listening, perfectionists?